In a research that was recently published I'm describing how Open Redirect can be used in order to perform SEO attacks.
The open redirect vulnerability attack is a significant problem for web security that is not getting the attention it deserves. Although it appears as the last entry in the Top 10 2013 document of the Open Web Application Security Project (OWASP), its potential impact and its use by malicious actors is underestimated.
https://securityledger.com/2014/08/popular-web-sites-still-getting-gamed-in-seo-attacks/
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